Mele’s Musings » campaigns

The Importance of Being Agile in Media

February 9th, 2011

Creating a marketing campaign takes a lot of time. After all, there are strategies to bake, concepts to vet, plans to approve, ROI to calculate, spots to produce, legal to satisfy, and ads to traffic. And, if you work at a large company, there is a gauntlet of managers, directors, VPs, and C-level execs to [...]

You Better Have Devs in Your Creative Department

October 5th, 2009

It used to be that creative departments were the province of the tragically hip.  You know who I’m talking about - the cool guys and gals who could get away with wearing wallets on belt chains and wrist watches with leather bands and hair-dos with that look like they took a lot of time to [...]

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