Joe’s angle on marketing news you can use.
A few weeks ago I commented on an article from Ad Age that I believe manipulated the truth. The case was being made that consumers will tolerate more ads when watching online video based on the fact that most consumers watched a video ad in its entirety when it was associated with broadcast TV content [...]
Imagine a day when you had more control over the ads that you see. I’m not talking about better ad targeting technologies that offer you more “relevant” ads based on your previous actions.
I’m talking about the ability to actually select the ads that you watch, and even offer feedback on ads you have seen which [...]
I’m a big believer that too much choice creates angst and inaction in consumers – but it seems that we are headed down a path of trying to create products that appeal to every single possible consumer segment.
Article excerpt: It depends on the consumer. Product line extensions. New and improved flavors. Mass customization. Sometimes it [...]
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