Mele’s Musings

Week of 12.22.08/Top Stories

DigitalInStore/WhyAppsFail/Search&Display/CyberMonday
In a media democracy, which advertising media is most influential?
People are consuming media from all sorts of places, and that is changing the way companies reach out to consumers.

thestorytellingshow
Mobile coupons, please
Perhaps the current bad economy will prove to be the mobile tipping point.

theequitykicker
 
Social & Marketing - authenticity and attention grabbing
What are the highest ideals in [...]

Tags: ad standrards, authentic, authenticity, Bike Hero, Clicks & Bricks, connected screens, customer service, Facebook, Gen X, Gen Y, IAB standards, in-store marketing, instore mobile, internet everywhere, magazines, media democracy, media multitasking, millenials, Mobile, mobile advertising, mobile applications, mobile coupons, mobile marketing, mobile shopping, multi-channel, multimedia, multitasking, Net Gen, online advertising, online media, online retail, physical and digital, retail, showrooms, simultaneous usage, social, Social advertising, social applications, social influence marketing, social marketing, social networking, Staples, text advertising, text messaging, texting, TV, tv and online, viral marketing, viral videos, Web 2.0

Posted in Digital Commerce News, Digital Marketing News, Digital Trends, Issues of Interest, Retail and Product News | No Comments »

More on digital changing the in-store environment

Staples is joining the party, too. Digital signs, the availability of internet and wireless in stores, is forcing retailers to adapt.

daylife
Article link:
Staples to Revamp In-Store Marketing
Musing:
Please refer to my previous posting on this subject: Physical stores are changing because of digital interventions
Tweet This Post  Buzz This Post  Delicious This Post  [...]

Tags: Clicks & Bricks, connected screens, customer service, in-store marketing, instore mobile, internet everywhere, mobile applications, onilne retail, physical and digital, retail, showrooms, Staples

Posted in Digital Commerce News, Retail and Product News | No Comments »

Week of 12.15.08/Top Stories

DigitalInStore/WhyAppsFail/Search&Display/CyberMonday
Physical store are changing because of digital interventions
Mobile applications, connected screens are all changing the physical retail business. More and more, stores are becoming showrooms. How does this change the way we market and sell?

business week
 
Why most marketing-driven widgets and apps are doomed to fail - they are not ads!
It’s all about utility. [...]

Tags: Amazon, applications, Atlas, Black Friday, Clicks & Bricks, CompUSA, comscore, connected screens, custom attribution, customer data, customer service, Cyber Monday, data, display ads, ecommerce, experiences, Facebook, instore mobile, internet everywhere, Macy's, marketing, mobile applications, NAU, onilne retail, online ads, online research, online shopping, optimization, physical and digital, retail, ROI, search, Shopping, showrooms, social applications, social marketing, tools, user data, utility, widgets

Posted in Digital Commerce News, Digital Marketing News, Digital Trends, Issues of Interest, Retail and Product News | No Comments »

Physical stores are changing because of digital interventions

Mobile applications, connected screens are all changing the physical retail business. More and more, stores are becoming showrooms. How does this change the way we market and sell?

business week
Article links:
Please Hold, My Cellphone Is Buying a Gift
Online Retail’s Killer Mobile App Hasn’t Offed Anybody Yet
CompUSA’s bold retail experiment
Amazon: Armed to Beat the Recession
Macy’s [...]

Tags: Amazon, Clicks & Bricks, CompUSA, connected screens, customer service, instore mobile, internet everywhere, Macy's, mobile applications, NAU, onilne retail, physical and digital, retail, showrooms

Posted in Digital Commerce News, Digital Trends, Retail and Product News | No Comments »

Online research and offline buying prove a powerful connection

If they’re using both channels interchangeably, shouldn’t the experience be the same?

Image: carolphillips.net
Article excerpt:  While online activity is believed to influence much of offline purchasing, multi-channel merchants struggle with determining exactly what effect the two channels have on each other. At the Internet Retailer Conference and Exhibition in Chicago, Ken Cassar, vice president, industry solutions [...]

Tags: Clicks & Bricks, multi-channel, offline purchasing, online research

Posted in Digital Commerce News, Digital Marketing News, Digital Trends, Issues of Interest, Retail and Product News | No Comments »