Mele’s Musings

Other good articles this past week

Issues of Interest
Have Students Graduated from E-Mail?
Report: Over-the-top driving viewership
Study: Mothers Know Best for Online Shopping
All I Want for Tweetmas
 
Digital Marketing News
eMarketer’s Predictions for 2009
Online-Video Ads Show Slower Growth .Article
Online Marketers Wooing Minorities More
Comparison Site Visits Down 15 Percent From Last Season
Burger King’s Whopper of a Virginal Search Slip-up
 
Digital Commerce News
ComScore Sees No Overall [...]

Tags: Burger King, Christmas, college students, comparison shopping, comparison shopping sites, data, ecommerce, email, free shipping, Google, holiday, minorities, mommy bloggers, moms, multicultural marketing, net neutrality, online sales, online shopping, search, texting, TV, Twitter, video ads, Women, Yahoo

Posted in Digital Commerce News, Digital Marketing News, Digital Trends, Issues of Interest, Retail and Product News | No Comments »

Week of 12.01.08/Top Stories

SocialOverinfluence/OnlineBargains/GoogleTV/18-24YearOlds
Trying something new this week - putting articles together in themes and offering my thoughts on the implications.
How do we listen to customers via social without being overly influenced by the voice of the few?
People freaking out about Motrin advertising and the brand’s response begs the question - does listening to chatter give too much [...]

Tags: Amazon, bargain, bargain hunters, beauty.com, Blockbuster, blogging, blogs, brand loyalty, brand resistant, cable, college students, connected class, crime, crowdsourcing, cybercrime, Dell, ecommerce, emerging media, experiences, Facebook, free shipping, Gen Y, Google, holiday, Lively, media spending, millenials, mobile advertising, mobile marketing, mommy bloggers, moms, Motrin, multicultural marketing, MySpace, negative buzz, Net Gen, Netflix, offline sales, online advertising, online buzz, online retailers, online shopping, online video, P&G, promotions, retail, scams, semantic web, social, social applications, social influence, social network, TV advertising, tv and online, Twitter, value, video ads, video marketing, virtual world, web 3.0, wisdom of crowds, word of mouth, Yahoo, Yang, young consumers, youth, YouTube

Posted in Digital Commerce News, Digital Marketing News, Digital Trends, Issues of Interest, Retail and Product News | No Comments »

That complicated young consumer

Ok, we know they are online a lot, but so what? How do we use that information to reach out to young people and do it more effectively?

flickr
Article links:
Kids and Teens Are Always On
College Student and Teen Web Tastes
Are Young Adults Really Brand-Resistant?
Teenagers’ Internet Socializing Not a Bad Thing
Emerging Media Increasingly Inform Shoppers’ [...]

Tags: brand loyalty, brand resistant, college students, connected class, emerging media, Gen Y, millenials, mobile advertising, mobile marketing, Net Gen, Social Media, social network, social shopping, young consumers, youth

Posted in Digital Commerce News, Digital Marketing News, Digital Trends, Issues of Interest | No Comments »

Other good articles this past week / 9.29.08

Issues of Interest
College Students’ Social Networking
emarketer
Female Gaming on the Rise
emarketer
Study: Media, Technology Win Out Over Friends, Family
Adotas
Extending the Social Network
emarketer

Digital Marketing News
Video Ad Spend: Building to Steep Growth
emarketer
Mobile Ads Might Work with Teens
emarketer
The TV Ad Exodus, Part 2: Melding With the Web
ecommerce times
JupiterResearch: MySpace, Facebook need different approaches
biz report

Digital Commerce News
No Such Thing as Free [...]

Tags: college students, ecommerce, Facebook, gaming, mobile advertising, movies, Music, MySpace, online shopping, second life, social network, teens, TV advertising, video ads, Women

Posted in Digital Commerce News, Digital Marketing News, Digital Trends, General, Issues of Interest, Retail and Product News | No Comments »

College Students Work Without a Wire

The future is here, and it favors mobility over all else.

Picture: img.coxnewsweb.com
Article excerpt:   Epitomizing the mobile lifestyle. Today’s collegians are becoming road warriors, ditching their desktop PCs for laptops and mobile phones.  Seven out of 10 US college students surveyed in August 2008 owned a laptop, while student desktop PC ownership dropped from more than [...]

Tags: college students, instant gratification, laptops, mobile lifestyle, TV online, YouTube

Posted in Digital Commerce News, Digital Trends, General, Issues of Interest | No Comments »