Joe’s angle on marketing news you can use.
A small group of people drive most online conversations. What does this implicate for crowdsourcing and conversation with customers?
Image: flickr.com
Article excerpt:Â Rubicon Consulting’s web practice team recently conducted a broad survey of US web users to understand better how people in the US use the web, with a special focus on web community and its [...]
How many brands are really willing to go as far as these companies do in creating personal relationships with customers?
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photo: adweek.com
Article excerpt:Â How these Web 2.0 companies build good relationships to build their brands. Forging strong communities is a key for marketers looking to build brands online. For Tony Hsieh, CEO at Zappos, meeting [...]
To me, this is the tipping point – not only are consumers in control of media, they’re in control of ALL content.
Article excerpt: We’ve all been there: the dull business conference. A half-empty room of half-asleep attendees answer their e-mail on laptops and BlackBerries, while some hapless speaker lumbers through a PowerPoint speech. [...]
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