Joe’s angle on marketing news you can use.
A few very newsworthy items out of RF. First is the publication of our 5th annual Digital Outlook Report. It’s a great publication, and has tons of valuable information. You can get a copy here.
Some of the chapters titles, just to get your interest piqued:
Trends in Social Influence Marketing
Top 10 mobile applications to watch
The [...]
SocialOverinfluence/OnlineBargains/GoogleTV/18-24YearOlds
Trying something new this week - putting articles together in themes and offering my thoughts on the implications.
How do we listen to customers via social without being overly influenced by the voice of the few?
People freaking out about Motrin advertising and the brand’s response begs the question - does listening to chatter give too much [...]
Ok, we know they are online a lot, but so what? How do we use that information to reach out to young people and do it more effectively?
flickr
Article links:
Kids and Teens Are Always On
College Student and Teen Web Tastes
Are Young Adults Really Brand-Resistant?
Teenagers’ Internet Socializing Not a Bad Thing
Emerging Media Increasingly Inform Shoppers’ [...]
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