Mele’s Musings

BP Buys “Oil Spill” on Google: Crisis Management Brilliance or Blunder?

For the record, BP has done its part to destroy the Gulf via shoddy planning and unconscionable corner cutting. They deserve every bit of vitriol sent their way. Let’s just get that on the table before we go any further. What has happened in the Gulf is an unmitigated disaster that will take decades (or [...]

Tags: BP, brand, brand management, consumer dialogue, conversation, crisis management, keyword, search, SEM, SEO

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Marketers Love Conversation, Unless the Consumer Starts It

Ain’t it the truth?  Everyone claims to want dialogue, but it is rare that resources are actually put against it.

Picture: Bootlegrobot.com
Article excerpt:   Listening Gets You More Than Complaints — You Get Positive Brand Association and Word of Mouth. If the consumer voice is so important these days, why are brand feedback, or “contact us,” forms [...]

Tags: consumer dialogue, consumer voice, consumers, word of mouth

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Feedback, even if it hurts

Brave companies are allowing customers to truly sound off.  Is this positive for a brand or potentially damaging?

picture: bankofamerica.com
Article excerpt:   More big companies inviting customers to sound off online. A Bank of America customer recently posted a scathing online review of the giant financial institution, giving it one star out of five. “I would never [...]

Tags: AARF, authentic, brand, consumer dialogue

Posted in Digital Commerce News, Digital Marketing News, Digital Trends, Issues of Interest | No Comments »