Joe’s angle on marketing news you can use.
In a recent article on iMedia, the author makes a case for how brands can make an emotional connection with consumers online. The author’s take on it? It’s about making ads more targeted and more relevant. The writer’s premise is that we all can recall memorable TV campaigns, but not online campaigns because we are not [...]
A small group of people drive most online conversations. What does this implicate for crowdsourcing and conversation with customers?
Image: flickr.com
Article excerpt: Rubicon Consulting’s web practice team recently conducted a broad survey of US web users to understand better how people in the US use the web, with a special focus on web community and its [...]
What are the 5 must-have features of an etail website? You might not be surprised, but that doesn’t mean you’re doing it.
PIcture: nature.com
Article excerpt: There are five must-have features e-tailers should incorporate into their online businesses, according to Joe Chung, cofounder and CEO of Allurent: interactive merchandising, advanced shopping tools, rich media, advanced search and [...]
Is it better to respond or to stay quiet when consumers start saying bad things about your online? That all depends on what you are willing to do about it!
picture: brandautopsy.com
Article excerpt: Today’s consumers don’t hesitate to post their comments, good and bad, on the Internet. Here are some tips for damage control . Web [...]
Are you a hippo? Are you making decisions about consumer experiences even though you are “least closest to the customer”?
pitcure: lorla.com
Article excerpt: Kaushik: Despite Mounds of Data, Marketers Don’t Understand Consumers. Avinash Kaushik thinks one of the reasons why so many websites “suck” today is because of the hippo — as in the “highest paid [...]
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