Joe’s angle on marketing news you can use.
I was reading a recent article from Ad Age which discussed the role of Chief Digital Officer at media companies such as Time, NBC Universal, etc. The premise of the article was that these companies still need or want Chief Digital Officers, but have different approaches to what the jobs mean.
For some, the CDO is [...]
Faith Popcorn is full of it.
This blog is supposed to be mostly about media and media consumption. So, on its surface, it seems a bit off topic to be taking exception to people like Faith Popcorn and her opinions about consumer purchase habits. But I think there is a connection to be made between opinions [...]
Gen X is now 25-44, reaching the core earning (and spending) age, and they are a very digital bunch!
Image: flickr.com
Article excerpt: They may have grown up listening to Nirvana’s “Smells Like Teen Spirit,” but a lot of things have changed since then. The Internet came along, for one. Generation X has come of age. No [...]
Ain’t it the truth? Everyone claims to want dialogue, but it is rare that resources are actually put against it.
Picture: Bootlegrobot.com
Article excerpt: Listening Gets You More Than Complaints — You Get Positive Brand Association and Word of Mouth. If the consumer voice is so important these days, why are brand feedback, or “contact us,” forms [...]
“Reframing is the key” – this article explores how design thinking reframes problems in a light that allows for innovation.
schneiderism.com
Article excerpt: How Procter & Gamble is using design thinking to crack difficult business problems . “Design thinking” may seem like just another new buzzword in the lexicon of innovation, but Procter & Gamble (PG) [...]
Last week, I was bragging that I found gas for under $4.20 a gallon. Who EVER thought that gas over $4.00 would be considered a bargain?
Picture: ChuckThomas.com
Article excerpt: To go shopping these days, more Americans are trading in their car keys for a keyboard. Online shopping is gaining at a time when [...]
Poor Google. It can’t monetize YouTube. Will this be its albatross?
Picture: digitalsurgery.net
Article excerpt: Wringing ad revenue from YouTube is proving to be a challenge for Google Inc. Although users of the popular video-sharing site view clips more than one billion times on most days, the site hasn’t been as popular with big corporate advertisers. World-wide [...]
Not sure what is more surprising – the fact that they spend so much free time online, or that they have so little free time!
Picture: Mistfall.com
Article excerpt: The Internet has become a big part of the leisure-time activities of U.S. consumers with broadband connections who spend nearly half of their free time each weekday [...]
Time shifting continues to be the behavior that is driving changes in media consumption. How far will it go?
Picture: static.rbytes.net
Article excerpt: Many consumers regularly visit official TV-network websites as well as YouTube, Hulu, Joost and other sites with TV content, both legal and illegal. Males 18 to 24 say they are most likely to visit [...]
How many brands are really willing to go as far as these companies do in creating personal relationships with customers?
photo: adweek.com
Article excerpt: How these Web 2.0 companies build good relationships to build their brands. Forging strong communities is a key for marketers looking to build brands online. For Tony Hsieh, CEO at Zappos, meeting [...]
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