Joe’s angle on marketing news you can use.
The conventional wisdom that digital is for the young is going out the window. More than half of those ages 62 to 71 are online, and they are active.
photo: flickr.com
Article excerpt: Is Granny gaming? More than one-third of US consumers born before 1946 use the Internet, according to Pew Internet and American Life Project data [...]
If you want to get personal information from customers, or you want permission to contact them – you better offer them something of value.
picture: branchhome.com
Article excerpt: Online retailers face a dilemma: they value the customer information they obtain when shoppers register, but many consumers will abandon a sale if required to register. The solution, Forrester [...]
Several recent studies have shown what we already know – that consumers multi-task and use multiple media. Given this fact, what is the best way to reach consumers today?
photo: flickr
Article excerpt: There’s no question that the explosion of new media has disrupted media buying and left many consumer brand marketers scratching their heads as to [...]
Is “My” the “I” or “e” or “.com” when every company decided it needed to put these prefixes in front of their names and products to prove they were hip?
photo: imageshack.us
Article excerpt: IT’S not you, it’s me. Actually, on the Internet, it’s “my.” The Web is awash in sites that begin with that most personal [...]
Have we reached the tipping point with home broadband? For those consumers who are more affluent, we surely have.
photo: flickr.com
Article excerpt: The percentage of U.S. households with broadband Internet connections has grown from 12% in 2002 to 49% today, and 112 million U.S. adults now have high-speed web access at home, according to a study [...]
I actually like what Starbucks is trying to do, but the key questions really swirl around whether or not they chose the right forum, and if the idea has any legs.
photo: nyc.metblogs.com
Article excerpt: New Blog, Social Networks Will Likely Reignite Debate If Move Is an Attempt to Empower Consumers or Advocate for the Brand. How [...]
I’m a big believer that too much choice creates angst and inaction in consumers – but it seems that we are headed down a path of trying to create products that appeal to every single possible consumer segment.
Article excerpt: It depends on the consumer. Product line extensions. New and improved flavors. Mass customization. Sometimes it [...]
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