Joe’s angle on marketing news you can use.
I have been doing some reading lately on the changing media landscape, and some of the trends that are appearing. We have Facebook eating up more than its fair share of online time, Facebook delivering more banners ads than Yahoo, MySpace being sold for $35 million just a few years after it was purchased [...]
One of the biggest challenges facing some of the most popular sites spurred by the growth of social is in making money. And I mean real money commensurate with their audience. Sites like Facebook, YouTube, and Twitter are all experimenting with ways to monetize their audiences better and justify their huge valuations.
Facebook recently [...]
It’s hard not to see the tidal wave coming. Ad networks, data re-sellers, and remnant inventory aggregators have long been a major part of the online ad market, but it seems recently they are getting much more press, attention, and ad dollars. As more and more media moves to digital, avoiding the tidal wave will [...]
I had the good fortune this year to participate in the creation of the Razorfish Outlook Report, and it was a very enlightening experience. In fact, I was asked to take on the article that probably gets the most scrutiny from the outside, and can raise the most controversial of topics. And this year was [...]
You talkin’ to me?
Picture: rohde-schwartz.com
Article excerpt: Mobile advertising in the U.S. will hit $1.9 billion in 2012, according to a new forecast by market research firm Frost & Sullivan. The report cited wireless operators’ development of new campaigns both on carrier portals, or “decks,” and off-deck, capitalizing on advertisers’ abilities to cover production costs and [...]
Creativity is a risky business, says the former Disney CEO. Who is willing to take that risk?
newportlibrary.org
Article excerpt: At Microsoft Advance ‘08: Strong Content Also Needs Interactivity, Community. According to Michael Eisner, story-driven online content is the next big app. “YouTube is to the internet what a nickelodeon is to the movies. It’s the preliminary [...]
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