Mele’s Musings

BP Buys “Oil Spill” on Google: Crisis Management Brilliance or Blunder?

For the record, BP has done its part to destroy the Gulf via shoddy planning and unconscionable corner cutting. They deserve every bit of vitriol sent their way. Let’s just get that on the table before we go any further. What has happened in the Gulf is an unmitigated disaster that will take decades (or [...]

Tags: BP, brand, brand management, consumer dialogue, conversation, crisis management, keyword, search, SEM, SEO

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Tapping the Twitter Zeitgeist

For all of the things that Twitter is or is not, one thing that it does better than almost any other (current) service is tap into the Zeitgeist.

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Regular users of Twitter are well aware of this.  Whether it’s the zeitgeist of the people you follow or of the nation, the attractiveness and addictiveness [...]

Tags: analytics, conversation, customer data, Digital Trends, open social, social, Social Media, tracking, tweetfeel, Twitter, user data, zeitgeist

Posted in Digital Marketing News, Digital Trends | No Comments »