Joe’s angle on marketing news you can use.
I’ll never forget one of the first conversations I had with a publisher in my early days as an Account Manager. We called one of the publishers - and to this day I can’t remember who it was - to tell them that we were going to optimize out of their site due to poor [...]
The promise of digital advertising lies in the fact that we can understand more fully what happens to dollars spent in digital advertising than we can on any other medium through the data we collect.
The problem with digital advertising lies in the fact that we can understand more fully what happens to dollars spent [...]
Two articles came out late this past week that got me to thinking.  One from Media Week covers a study that shows that small ads outperform big ads - which seems counter-intuitive to me.  The second from  MediaPost covers a  conversation with Google’s Chief Economist which talks about how ad position does (or does not) affect [...]
Are advertisers still measuring success by click-through rate? Â Apparently so. Â The fact that there is ANOTHER report out that there is a measure beyond click-throughs solidifies it. Â OPA, comScore Teamed to Tout Banner Ad Value
And I thought we put that to bed in 2001. Â Seriously. Â But I guess we shouldn’t be surprised when the New [...]
If you want to get personal information from customers, or you want permission to contact them – you better offer them something of value.
picture: branchhome.comÂ
Article excerpt:Â Online retailers face a dilemma: they value the customer information they obtain when shoppers register, but many consumers will abandon a sale if required to register. The solution, Forrester [...]
Tweet This Post links powered by Tweet This v1.3.9, a WordPress plugin for Twitter.
