Joe’s angle on marketing news you can use.
For the 7th year in a row, “next year” will be the year that online video explodes. Incidentally, for the 5th year in a row, “next year” will also be the year that mobile advertising explodes.
Ok, so we’ve heard it time and time again that online video is the next great frontier for digital [...]
The promise of digital advertising lies in the fact that we can understand more fully what happens to dollars spent in digital advertising than we can on any other medium through the data we collect.
The problem with digital advertising lies in the fact that we can understand more fully what happens to dollars spent [...]
It used to be that creative departments were the province of the tragically hip. You know who I’m talking about - the cool guys and gals who could get away with wearing wallets on belt chains and wrist watches with leather bands and hair-dos with that look like they took a lot of time to [...]
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