Joe’s angle on marketing news you can use.
I feel bad for the Gap. I really do. When a company botches something so badly over and over again after trying time and again to do the right thing, it’s hard to not feel a bit sorry for them.
And I honestly believe that they came at this whole process with the best of intentions. [...]
SocialOverinfluence/OnlineBargains/GoogleTV/18-24YearOlds
Trying something new this week - putting articles together in themes and offering my thoughts on the implications.
How do we listen to customers via social without being overly influenced by the voice of the few?
People freaking out about Motrin advertising and the brand’s response begs the question - does listening to chatter give too much [...]
People freaking out about Motrin advertising and the brand’s response begs the question - does listening to chatter give too much credence to the few who do blog, tweet, etc?
bloggers blog
Article links:
Moms and Motrin
Motrin campaign shows need for informed targeting
Crashing Motrin-Gate: A Social-Media Case Study
Musing: It’s amazing. In the course of only 5 [...]
A small group of people drive most online conversations. What does this implicate for crowdsourcing and conversation with customers?
Image: flickr.com
Article excerpt: Rubicon Consulting’s web practice team recently conducted a broad survey of US web users to understand better how people in the US use the web, with a special focus on web community and its [...]
SocialFlops/MenOnWeb/ConvergenceTracking/Crowdsourcing/OnlineVideo
Analyst: Half of ’social media campaigns’ will flop
Getting people to talk is not enough of a reason to move into social, says Gartner analyst.
marketingtwo
Study: Young Men Give Nod To Net Over Tube
What does it mean for the future of TV when men choose surfing the web over sex?
blog.joelx
Nielsen Launches Controversial ‘Convergence’ Panel, Tracks Both TV, [...]
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