Joe’s angle on marketing news you can use.
The promise of digital advertising lies in the fact that we can understand more fully what happens to dollars spent in digital advertising than we can on any other medium through the data we collect.
The problem with digital advertising lies in the fact that we can understand more fully what happens to dollars spent [...]
Why do people hang onto old habits despite the fact that plenty of evidence exists to the contrary? For instance, we all know that smoking causes cancer and wearing seatbelts saves lives, but people continue to smoke and drive without seatbelts. And we know that regardless of the carb, fat, or protein count, what makes [...]
Are advertisers still measuring success by click-through rate? Apparently so. The fact that there is ANOTHER report out that there is a measure beyond click-throughs solidifies it. OPA, comScore Teamed to Tout Banner Ad Value
And I thought we put that to bed in 2001. Seriously. But I guess we shouldn’t be surprised when the New [...]
DigitalInStore/WhyAppsFail/Search&Display/CyberMonday
Physical store are changing because of digital interventions
Mobile applications, connected screens are all changing the physical retail business. More and more, stores are becoming showrooms. How does this change the way we market and sell?
business week
Why most marketing-driven widgets and apps are doomed to fail - they are not ads!
It’s all about utility. [...]
We have been telling our clients this for years, but measuring your search separately from your display advertising is a mistake if you are trying to drive sales.
Atlas
Article links:
Downturn Likely to Curb Auto Ad Experiments Online
Online Will Continue To Expand Amid ‘09 Global Ad Recession
Display Boosts Search Performance
Musing:
I have posted about this recently (see posting [...]
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