Joe’s angle on marketing news you can use.
I have posted several times on the power that data brings to digital advertising. It is truly one of the boons and banes of digital – that it is so highly measurable.
And we are drowning in data. The truth is that we are simply collecting more and more all the time – buzz measurement, [...]
A recent IAB and Bain study announced last week offers publishers a view into why the digital medium is still struggling to be widely considered a branding medium rather than a direct response medium. It is an excellent study, and outlines a few key areas where media companies need to improve.
Rather than trying to recap [...]
For all of the things that Twitter is or is not, one thing that it does better than almost any other (current) service is tap into the Zeitgeist.
Link to photo
Regular users of Twitter are well aware of this. Whether it’s the zeitgeist of the people you follow or of the nation, the attractiveness and addictiveness [...]
Ever since I have been involved in digital marketing (since 1999), the topic of online tracking and its implications on consumer privacy have been discussed. A recent article in the New York Times and another on ClickZ discuss the latest on the topic.
Some feel that tracking is the great promise of digital - allowing advertisers [...]
DigitalInStore/WhyAppsFail/Search&Display/CyberMonday
Physical store are changing because of digital interventions
Mobile applications, connected screens are all changing the physical retail business. More and more, stores are becoming showrooms. How does this change the way we market and sell?
business week
Why most marketing-driven widgets and apps are doomed to fail - they are not ads!
It’s all about utility. [...]
We have been telling our clients this for years, but measuring your search separately from your display advertising is a mistake if you are trying to drive sales.
Atlas
Article links:
Downturn Likely to Curb Auto Ad Experiments Online
Online Will Continue To Expand Amid ‘09 Global Ad Recession
Display Boosts Search Performance
Musing:
I have posted about this recently (see posting [...]
Sometimes being the biggest really is the best competitive advantage.
Picture: Bloomberg.com
Article excerpt: Acing the competition with free shipping, low prices, broad selection and new technology, Amazon is growing faster than e-commerce as a whole. How can other online retailers stay in the game? Amazon.com Inc., already the dominant online retailer with more than double the [...]
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