Mele’s Musings

Week of 12.22.08/Top Stories

DigitalInStore/WhyAppsFail/Search&Display/CyberMonday
In a media democracy, which advertising media is most influential?
People are consuming media from all sorts of places, and that is changing the way companies reach out to consumers.

thestorytellingshow
Mobile coupons, please
Perhaps the current bad economy will prove to be the mobile tipping point.

theequitykicker
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Social & Marketing - authenticity and attention grabbing
What are the highest ideals in [...]

Tags: ad standrards, authentic, authenticity, Bike Hero, Clicks & Bricks, connected screens, customer service, Facebook, Gen X, Gen Y, IAB standards, in-store marketing, instore mobile, internet everywhere, magazines, media democracy, media multitasking, millenials, Mobile, mobile advertising, mobile applications, mobile coupons, mobile marketing, mobile shopping, multi-channel, multimedia, multitasking, Net Gen, online advertising, online media, online retail, physical and digital, retail, showrooms, simultaneous usage, social, Social advertising, social applications, social influence marketing, social marketing, social networking, Staples, text advertising, text messaging, texting, TV, tv and online, viral marketing, viral videos, Web 2.0

Posted in Digital Commerce News, Digital Marketing News, Digital Trends, Issues of Interest, Retail and Product News | No Comments »

More on digital changing the in-store environment

Staples is joining the party, too. Digital signs, the availability of internet and wireless in stores, is forcing retailers to adapt.

daylife
Article link:
Staples to Revamp In-Store Marketing
Musing:
Please refer to my previous posting on this subject: Physical stores are changing because of digital interventions
Tweet This Post  Buzz This Post  Delicious This Post  [...]

Tags: Clicks & Bricks, connected screens, customer service, in-store marketing, instore mobile, internet everywhere, mobile applications, onilne retail, physical and digital, retail, showrooms, Staples

Posted in Digital Commerce News, Retail and Product News | No Comments »

Week of 12.15.08/Top Stories

DigitalInStore/WhyAppsFail/Search&Display/CyberMonday
Physical store are changing because of digital interventions
Mobile applications, connected screens are all changing the physical retail business. More and more, stores are becoming showrooms. How does this change the way we market and sell?

business week
Â
Why most marketing-driven widgets and apps are doomed to fail - they are not ads!
It’s all about utility. [...]

Tags: Amazon, applications, Atlas, Black Friday, Clicks & Bricks, CompUSA, comscore, connected screens, custom attribution, customer data, customer service, Cyber Monday, data, display ads, ecommerce, experiences, Facebook, instore mobile, internet everywhere, Macy's, marketing, mobile applications, NAU, onilne retail, online ads, online research, online shopping, optimization, physical and digital, retail, ROI, search, Shopping, showrooms, social applications, social marketing, tools, user data, utility, widgets

Posted in Digital Commerce News, Digital Marketing News, Digital Trends, Issues of Interest, Retail and Product News | No Comments »

Physical stores are changing because of digital interventions

Mobile applications, connected screens are all changing the physical retail business. More and more, stores are becoming showrooms. How does this change the way we market and sell?

business week
Article links:
Please Hold, My Cellphone Is Buying a Gift
Online Retail’s Killer Mobile App Hasn’t Offed Anybody Yet
CompUSA’s bold retail experiment
Amazon: Armed to Beat the Recession
Macy’s [...]

Tags: Amazon, Clicks & Bricks, CompUSA, connected screens, customer service, instore mobile, internet everywhere, Macy's, mobile applications, NAU, onilne retail, physical and digital, retail, showrooms

Posted in Digital Commerce News, Digital Trends, Retail and Product News | No Comments »

Trust as a Tangible Brand Attribute

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Brands are built on authentic shared values.
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newser
Article excerpt:   How do you transform your company’s core values into a business asset you can see and feel? Investing in branding is a good start. Unfortunately, too many companies slow their efforts to a grinding halt after the rollout party to unveil the new website design and [...]

Tags: authentic, authenticity, brand-builders, brands, customer service, trust, values

Posted in Digital Marketing News, Issues of Interest | No Comments »

How to Avoid Social Media Burnout

Can social media help employees dealing in customer service to balance their lives?

Image: yourSEOmentor.com
Article excerpt:   In a comment to my last post on how to own your customer service experience, Dave Alston states: Many brands are going to be pressured to reduce the amount of money they are investing in marketing and PR. So will [...]

Tags: customer service, Social Media

Posted in Digital Marketing News, Digital Trends, General | No Comments »

Other good articles this past week

Issues of Interest
Facebook, MySpace reign supreme in mobile market
news.cnet.com
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Study: Online Viewers More Engaged
tvweek
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imeem, Good to Bring Sports to ‘Wild Frontier’
mediaweek
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Consumers Await on Social Networks
emarketer
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Digital Marketing News
What’s the Right Amount of Online Advertising?
emarketer
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Marketing Spending Priorities Shift
emarketer
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Big Spenders Put Local Online in the Mix
emarketer
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Digital Commerce News
5 Tips for Getting E-Shoppers to Click on ‘Buy’
ecommerce times
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Online Customer Service: [...]

Tags: customer service, digital advertising, digital music, DRM, ecommerce, Facebook, Google, imeem, local, marketing mix, media spending, Mobile, mobile social, mobile social networking, MySpace, online advertising, online video, social network, social networking, sports, tv and online, Wal-Mart, YouTube

Posted in Digital Commerce News, Digital Marketing News, Digital Trends, General, Issues of Interest, Retail and Product News | No Comments »

How Companies Use Twitter to Bolster Their Brands

Creepy or compelling,  Twitter allows companies to keep close tabs on users.  But how the h$%* do you do it right?

picture: flickr
Article excerpt:  Microblogging lets an airline, for instance, monitor customers’ gripes—and tweet back. Is this a creepy trend?  When Jonathan Fields spotted William Shatner waiting to board a JetBlue flight at New York’s JFK [...]

Tags: communication, customer service, microblogging, Twitter

Posted in Digital Marketing News, Digital Trends, Issues of Interest | No Comments »

Advantage: Amazon

Sometimes being the biggest really is the best competitive advantage.

Picture: Bloomberg.com

Article excerpt:   Acing the competition with free shipping, low prices, broad selection and new technology, Amazon is growing faster than e-commerce as a whole. How can other online retailers stay in the game? Amazon.com Inc., already the dominant online retailer with more than double the [...]

Tags: Amazon, customer data, customer service, E-commerce, high-touch service

Posted in Digital Commerce News, Retail and Product News | No Comments »

Humanizing the Online Customer Experience

Online customer service stinks because most e-tail sites are too enamored with technology solving their problems, and are not taking the time to really understand their customers.

Image: Amazon.com
Article excerpt:  If shoppers got the same kind of experience in real-world stores that they’ve come to expect online, sales floors would soon become a sea of empty [...]

Tags: customer service, e-tail, online customer experience

Posted in Digital Commerce News, General, Issues of Interest | No Comments »