Joe’s angle on marketing news you can use.
SocialOverinfluence/OnlineBargains/GoogleTV/18-24YearOlds
Trying something new this week - putting articles together in themes and offering my thoughts on the implications.
How do we listen to customers via social without being overly influenced by the voice of the few?
People freaking out about Motrin advertising and the brand’s response begs the question - does listening to chatter give too much [...]
More and more retailers are taking advantage of the power of social not just to listen to what customers are saying, but to provide improved customer service, communicate with them on a different level, and understand better how they buy.
innovation factory
Article links:
Can Social Networks Predict What You’ll Buy?
GOT 2 HAVE IT
How to [...]
It’s not just product reviews that drive sales – it’s retailer reviews. More and more, customers are using social media to find out what companies they should have relationships with.
picture: buzzmachine.com
Article excerpt: Among the initial findings of a new study, “Exploring the Link Between Customer Care and Brand Reputation in the Age of Social Media,” [...]
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