Joe’s angle on marketing news you can use.
Many agencies and their clients are preparing for the upfronts. It’s an exciting time in TV again. The much anticipated death of TV viewing seems to have been a hoax. While the TV viewing audience is more disperse than in the past, data point after data point indicate that consumers are watching more TV than [...]
How would you estimate the amount of money you spend on food each month? The simplest way to do it would be to collect all of your receipts from every place you spent money on food and add it up, right? But what about those snacks and drinks from the vending machines? And the various [...]
Over the past month, several articles have come out highlighting what we all know to be a growing trend: the blurring of traditional and digital. At first, I was dismissive of it. Afterall, I have grown up in digital advertising, and from what I can see, traditional agencies can talk digital, but they still have [...]
It used to be that creative departments were the province of the tragically hip. You know who I’m talking about - the cool guys and gals who could get away with wearing wallets on belt chains and wrist watches with leather bands and hair-dos with that look like they took a lot of time to [...]
Two articles came out late this past week that got me to thinking. One from Media Week covers a study that shows that small ads outperform big ads - which seems counter-intuitive to me. The second from MediaPost covers a conversation with Google’s Chief Economist which talks about how ad position does (or does not) affect [...]
My first year in college was pretty miserable. I was far from home, studying musical theater, and had a roommate named Ted who I think actually believed I couldn’t see him if he was on his side of the dorm room. At least, that’s what he told his “dates.” But, I did make a few [...]
A recent Ad Age article notes how publishers and advertisers are starting to think beyond the banner ad. That’s a good thing. But does it mean banner ads are dead?
Link to worst banner ad ever?
It’s easy to disparage the banner. It’s omnipresent and often ignorable. It follows (mostly) standard guidelines, and to grab attention, needs [...]
Issues of Interest
Facebook, MySpace reign supreme in mobile market
news.cnet.com
Study: Online Viewers More Engaged
tvweek
imeem, Good to Bring Sports to ‘Wild Frontier’
mediaweek
Consumers Await on Social Networks
emarketer
Digital Marketing News
What’s the Right Amount of Online Advertising?
emarketer
Marketing Spending Priorities Shift
emarketer
Big Spenders Put Local Online in the Mix
emarketer
Digital Commerce News
5 Tips for Getting E-Shoppers to Click on ‘Buy’
ecommerce times
Online Customer Service: [...]
If anyone thinks that making great experiences in digital is cheap, easy, or fast is living in 1999.
creative planet advertising
Article excerpt: Costs Are Rising, but Without a Method of Standardization, How Does the Industry Determine Pay? This was excerpted from the September issue of Creativity. Ever since the first friend-of-a-friend proposed that [...]
The ability to deeply target online is key to the shift in Kellogg’s spend.
Picture: AdAge.com
Article excerpt: After Success With Special K, Marketer to Shift More Spending Online. The digital divide is narrowing for Kellogg Co., which today said its return on online investment for the Special K brand has surpassed that of broadcast TV over [...]
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