Mele’s Musings » Digital Marketing News

Hot off the Presses!! Digital Outlook and Digital Moms

March 9th, 2009

A few very newsworthy items out of RF.  First is the publication of our 5th annual Digital Outlook Report.  It’s a great publication, and has tons of valuable information.  You can get a copy here.  

Some of the chapters titles, just to get your interest piqued:
 

Trends in Social Influence Marketing
Top 10 mobile applications to watch
The [...]

CMOs Up Digital, Cut Traditional

September 18th, 2008

Good news – digital ads are up.  But what about digital makes it more appealing?

Picture: adweek.com
Article excerpt:   Survey: Marketers’ Need to Target Better Benefits Budgets for Interactive. Data analytics and customer-relationship management aren’t the only disciplines that have benefited in the past year from the slashing and burning of general advertising budgets as marketers try [...]

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