Mele’s Musings » Digital Outlook Report

Brands Are Now Media Companies (But They Sure Don’t Act Like It Yet)

March 2nd, 2011

In case anyone missed the memo, your brand is now a media company. I know that probably sounds sort of silly to a lot of people, but the internet and social media have changed forever the way companies have to think and act. And it’s not just me saying it. Two articles came out last [...]

Fixing a Broken Agency Compensation Model

July 15th, 2010

It’s an old adage that “you get what you pay for.” And generally I have found that to be true. Whenever I choose something based solely on price, that usually means some sort of sacrifice in terms of quality. I only have myself to blame when my cheap purchase fails to deliver, breaks, etc.My 2nd [...]

Lessons from the Outlook Report

May 25th, 2010

I had the good fortune this year to participate in the creation of the Razorfish Outlook Report, and it was a very enlightening experience. In fact, I was asked to take on the article that probably gets the most scrutiny from the outside, and can raise the most controversial of topics. And this year was [...]

Hot off the Presses!! Digital Outlook and Digital Moms

March 9th, 2009

A few very newsworthy items out of RF.  First is the publication of our 5th annual Digital Outlook Report.  It’s a great publication, and has tons of valuable information.  You can get a copy here.  

Some of the chapters titles, just to get your interest piqued:
 

Trends in Social Influence Marketing
Top 10 mobile applications to watch
The [...]

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