Joe’s angle on marketing news you can use.
About a year ago, I sat across the table from a top executive of a major company, and he said, very plainly, that he believed all online advertising should drive to an online purchase. That was, in his view, the purpose of digital advertising, and anything else was a waste.
I wriggled in my chair, [...]
A recent IAB and Bain study announced last week offers publishers a view into why the digital medium is still struggling to be widely considered a branding medium rather than a direct response medium. It is an excellent study, and outlines a few key areas where media companies need to improve.
Rather than trying to recap [...]
Here it is again - something we have been saying for years: if you are measuring the success of your campaigns based on the last ad clicked, it’s time to re-evaluate your ROI calculations.
Link: click here
Article excerpt: The great paradox of the web is that it’s an interactive medium and everything can be measured. And that’s [...]
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