Joe’s angle on marketing news you can use.
I have honestly been pretty unimpressed with Google when they have ventured beyond search. I mean, it’s just a fact that they are the biggest when it comes to search and search advertising, but whenever they have ventured beyond that, into display, TV, etc., I’ve been pretty critical.
Mostly, I’ve been critical because up until now, [...]
Why do people hang onto old habits despite the fact that plenty of evidence exists to the contrary? For instance, we all know that smoking causes cancer and wearing seatbelts saves lives, but people continue to smoke and drive without seatbelts. And we know that regardless of the carb, fat, or protein count, what makes [...]
A recent Ad Age article notes how publishers and advertisers are starting to think beyond the banner ad. That’s a good thing. But does it mean banner ads are dead?
Link to worst banner ad ever?
It’s easy to disparage the banner. It’s omnipresent and often ignorable. It follows (mostly) standard guidelines, and to grab attention, needs [...]
DigitalInStore/WhyAppsFail/Search&Display/CyberMonday
Physical store are changing because of digital interventions
Mobile applications, connected screens are all changing the physical retail business. More and more, stores are becoming showrooms. How does this change the way we market and sell?
business week
Why most marketing-driven widgets and apps are doomed to fail - they are not ads!
It’s all about utility. [...]
We have been telling our clients this for years, but measuring your search separately from your display advertising is a mistake if you are trying to drive sales.
Atlas
Article links:
Downturn Likely to Curb Auto Ad Experiments Online
Online Will Continue To Expand Amid ‘09 Global Ad Recession
Display Boosts Search Performance
Musing:
I have posted about this recently (see posting [...]
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