Mele’s Musings

Week of 12.15.08/Top Stories

December 15th, 2008

DigitalInStore/WhyAppsFail/Search&Display/CyberMonday
Physical store are changing because of digital interventions
Mobile applications, connected screens are all changing the physical retail business. More and more, stores are becoming showrooms. How does this change the way we market and sell?

business week
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Why most marketing-driven widgets and apps are doomed to fail - they are not ads!
It’s all about utility. [...]

Tags: Amazon, applications, Atlas, Black Friday, Clicks & Bricks, CompUSA, comscore, connected screens, custom attribution, customer data, customer service, Cyber Monday, data, display ads, ecommerce, experiences, Facebook, instore mobile, internet everywhere, Macy's, marketing, mobile applications, NAU, onilne retail, online ads, online research, online shopping, optimization, physical and digital, retail, ROI, search, Shopping, showrooms, social applications, social marketing, tools, user data, utility, widgets

Posted in Digital Commerce News, Digital Marketing News, Digital Trends, Issues of Interest, Retail and Product News | No Comments »

Cyber Monday is real, I guess

December 15th, 2008

Last week I posted an article on Cyber Monday. More data is coming out to back up it’s growing importance.

techcrunch
Article excerpt and link:
E-Commerce Sales Since Cyber Monday Up 9% from LY
For the five days beginning with December 1 (Cyber Monday), the kick-off to the heaviest part of the online shopping season, sales totaled $3.74 [...]

Tags: Black Friday, Cyber Monday, ecommerce, holiday, online shopping, Shopping

Posted in Digital Commerce News | No Comments »

Week of 12.01.08/Top Stories

December 2nd, 2008

SocialOverinfluence/OnlineBargains/GoogleTV/18-24YearOlds
Trying something new this week - putting articles together in themes and offering my thoughts on the implications.
How do we listen to customers via social without being overly influenced by the voice of the few?
People freaking out about Motrin advertising and the brand’s response begs the question - does listening to chatter give too much [...]

Tags: Amazon, bargain, bargain hunters, beauty.com, Blockbuster, blogging, blogs, brand loyalty, brand resistant, cable, college students, connected class, crime, crowdsourcing, cybercrime, Dell, ecommerce, emerging media, experiences, Facebook, free shipping, Gen Y, Google, holiday, Lively, media spending, millenials, mobile advertising, mobile marketing, mommy bloggers, moms, Motrin, multicultural marketing, MySpace, negative buzz, Net Gen, Netflix, offline sales, online advertising, online buzz, online retailers, online shopping, online video, P&G, promotions, retail, scams, semantic web, social, social applications, social influence, social network, TV advertising, tv and online, Twitter, value, video ads, video marketing, virtual world, web 3.0, wisdom of crowds, word of mouth, Yahoo, Yang, young consumers, youth, YouTube

Posted in Digital Commerce News, Digital Marketing News, Digital Trends, Issues of Interest, Retail and Product News | No Comments »

Online shoppers still looking for a bargain

December 2nd, 2008

The good news? Although slowing, ecommerce continues to grow even in a down economy. The bad news? It’s really hard to get shoppers to look past online as being a cheap place to shop.

bp2 blogger
Article links:
Web shoppers will shop a bit more online, but less at stores, studies show
Online Buyers [...]

Tags: bargain, bargain hunters, ecommerce, free shipping, offline sales, Online shoppers, online shopping, value

Posted in Digital Commerce News | No Comments »

Online Buyers Use Many Channels

November 20th, 2008

The answer? Give consumers lots of options.

cartoonstock
Article excerpt: Amazon, eBay and MySimon all have their fans. Some online buyers in the US like to make their purchases direct from fixed-price third-party sites such as Amazon. Others like auction sites such as eBay or comparison shopping sites such as MySimon. However, no one [...]

Tags: comparison shopping, ecommerce, multi-channel, Online shoppers, online shopping, optimization

Posted in Digital Commerce News | No Comments »

Other good articles this past week

Week of 12.15.08/Top Stories

Other good articles this past week / 12.08.08

Cyber Monday is real, I guess

Week of 12.01.08/Top Stories

Other good articles the past two weeks / 11.24.08

Online shoppers still looking for a bargain

Online Buyers Use Many Channels

Other good articles this past week

Other good articles this past week / 9.29.08

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