Joe’s angle on marketing news you can use.
We know all about you, social media. Â You’re the new cool kid on the block. Â Everyone wants to hang out with you. Â Everyone wants to be your friend. Â You’re mysterious and intriguing. Â Not like plain old email over there.
Poor email. Â He used to be the cool kid at one time. Â People used to tie up [...]
I have long held a belief about Facebook and Twitter that I think is potentially bearing some fruit. Most of this comes from observations about how everyday people use the two services, and the nature of the services themselves. And, a recent article I came across on ClickZ seems to be pointing toward some validity [...]
Issues of Interest
Have Students Graduated from E-Mail?
Report: Over-the-top driving viewership
Study: Mothers Know Best for Online Shopping
All I Want for Tweetmas
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Digital Marketing News
eMarketer’s Predictions for 2009
Online-Video Ads Show Slower Growth .Article
Online Marketers Wooing Minorities More
Comparison Site Visits Down 15 Percent From Last Season
Burger King’s Whopper of a Virginal Search Slip-up
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Digital Commerce News
ComScore Sees No Overall [...]
If MySpace becomes a portal, will they be the new category killer?
Picture: businessweek.com
Article excerpt: News Corp. wants its popular social networking site to be a gateway to the Internet—and go head-to-head with Yahoo and Google lnJust as Yahoo! (YHOO) gets one competitor off its back by quitting merger discussions with Microsoft (MSFT), the Web portal [...]
Not your text messages! Even among regular text users, only 9% said they preferred getting marketing messages via text over email.
photo: cache.consumerist.com
Article excerpt:  Text and instant messaging are fine for friends, but not for marketers. That was the main finding of ExactTarget’s “2008 Channel Preference Survey.” Nearly two-thirds of US Internet users surveyed said e-mail [...]
Several recent studies have shown what we already know – that consumers multi-task and use multiple media. Given this fact, what is the best way to reach consumers today?Â
photo: flickr
Article excerpt: There’s no question that the explosion of new media has disrupted media buying and left many consumer brand marketers scratching their heads as to [...]
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