Mele’s Musings » emarketer

Is Groupon Bad for Brands?

April 20th, 2011

I admit it. I love daily deal sites. I have been a member of Woot! for 6 years, have been with Gilt for almost a year, and receive my daily Groupon, my daily Musician’s Friend deal, etc. I am a total sucker for these types of sites and opportunities, much to my [...]

The Click-Through Rate Must Die

May 10th, 2010

I’ll never forget one of the first conversations I had with a publisher in my early days as an Account Manager.  We called one of the publishers - and to this day I can’t remember who it was - to tell them that we were going to optimize out of their site due to poor [...]

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