Mele’s Musings

Week of 12.01.08/Top Stories

SocialOverinfluence/OnlineBargains/GoogleTV/18-24YearOlds
Trying something new this week - putting articles together in themes and offering my thoughts on the implications.
How do we listen to customers via social without being overly influenced by the voice of the few?
People freaking out about Motrin advertising and the brand’s response begs the question - does listening to chatter give too much [...]

Tags: Amazon, bargain, bargain hunters, beauty.com, Blockbuster, blogging, blogs, brand loyalty, brand resistant, cable, college students, connected class, crime, crowdsourcing, cybercrime, Dell, ecommerce, emerging media, experiences, Facebook, free shipping, Gen Y, Google, holiday, Lively, media spending, millenials, mobile advertising, mobile marketing, mommy bloggers, moms, Motrin, multicultural marketing, MySpace, negative buzz, Net Gen, Netflix, offline sales, online advertising, online buzz, online retailers, online shopping, online video, P&G, promotions, retail, scams, semantic web, social, social applications, social influence, social network, TV advertising, tv and online, Twitter, value, video ads, video marketing, virtual world, web 3.0, wisdom of crowds, word of mouth, Yahoo, Yang, young consumers, youth, YouTube

Posted in Digital Commerce News, Digital Marketing News, Digital Trends, Issues of Interest, Retail and Product News | No Comments »

That complicated young consumer

Ok, we know they are online a lot, but so what? How do we use that information to reach out to young people and do it more effectively?

flickr
Article links:
Kids and Teens Are Always On
College Student and Teen Web Tastes
Are Young Adults Really Brand-Resistant?
Teenagers’ Internet Socializing Not a Bad Thing
Emerging Media Increasingly Inform Shoppers’ [...]

Tags: brand loyalty, brand resistant, college students, connected class, emerging media, Gen Y, millenials, mobile advertising, mobile marketing, Net Gen, Social Media, social network, social shopping, young consumers, youth

Posted in Digital Commerce News, Digital Marketing News, Digital Trends, Issues of Interest | No Comments »

Second Life Voted Last Year’s Most Over-hyped Trend

Thankfully, we avoided this bomb.  Our most challenging job is often determining just what “hot new trend” we should get involved in.
Article excerpt: Lessons Learned From ’07’s Biggest Disappointment. It’s official: Second Life was 2007’s most over-hyped emerging media trend.  That’s according to 57% of the audience members polled at the Ad Age Digital Conference [...]

Tags: emerging media

Posted in Digital Marketing News, Digital Trends, Issues of Interest | No Comments »