Joe’s angle on marketing news you can use.
About a year ago, I sat across the table from a top executive of a major company, and he said, very plainly, that he believed all online advertising should drive to an online purchase. That was, in his view, the purpose of digital advertising, and anything else was a waste.
I wriggled in my chair, [...]
As my colleague Garrick Schmitt recently wrote in an Advertising Age article, we are “periously close to reaching a bubble in the app-internet.” With over half a million apps in circulation (and only like 10% of those for fart sounds or fake call), it is hardly surprising that we are reaching app overload, or that [...]
About a year ago, Skittles embarked on a very bold direction. Embracing the chaos and conventional wisdom of the day, Skittles took the “you don’t own your brand, your customers do” creed to the ultimate end. It killed its website and replaced it with feeds from social sites, blog postings, etc.
And chaos indeed ensued. The voice [...]
Look, last week when the iPad came out, I was initially unimpressed. It looked like a big iPod touch and was relatively blah. After reflecting on it for a few days, I believe this device could change forever (or, at least for the next several years) what we expect digital experiences to be and how [...]
For the 7th year in a row, “next year” will be the year that online video explodes. Incidentally, for the 5th year in a row, “next year” will also be the year that mobile advertising explodes.
Ok, so we’ve heard it time and time again that online video is the next great frontier for digital [...]
It used to be that creative departments were the province of the tragically hip. You know who I’m talking about - the cool guys and gals who could get away with wearing wallets on belt chains and wrist watches with leather bands and hair-dos with that look like they took a lot of time to [...]
In a recent article on iMedia, the author makes a case for how brands can make an emotional connection with consumers online. The author’s take on it? It’s about making ads more targeted and more relevant. The writer’s premise is that we all can recall memorable TV campaigns, but not online campaigns because we are not [...]
DigitalInStore/WhyAppsFail/Search&Display/CyberMonday
Physical store are changing because of digital interventions
Mobile applications, connected screens are all changing the physical retail business. More and more, stores are becoming showrooms. How does this change the way we market and sell?
business week
Why most marketing-driven widgets and apps are doomed to fail - they are not ads!
It’s all about utility. [...]
It’s all about utility. Most marketers are taking too much or a short-term view towards these potentially powerful tools.
softpedia
Article links:
Apps: The Newest Brand Graveyard
Musing:
This article does an excellent job of explaining why most apps that are created as marketing tools fail - because they are treated like ads instead of apps.
Apps are very different [...]
SocialOverinfluence/OnlineBargains/GoogleTV/18-24YearOlds
Trying something new this week - putting articles together in themes and offering my thoughts on the implications.
How do we listen to customers via social without being overly influenced by the voice of the few?
People freaking out about Motrin advertising and the brand’s response begs the question - does listening to chatter give too much [...]
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