Joe’s angle on marketing news you can use.
It’s all about utility. Most marketers are taking too much or a short-term view towards these potentially powerful tools.
softpedia
Article links:
Apps: The Newest Brand Graveyard
Musing:
This article does an excellent job of explaining why most apps that are created as marketing tools fail - because they are treated like ads instead of apps.
Apps are very different [...]
SocialOverinfluence/OnlineBargains/GoogleTV/18-24YearOlds
Trying something new this week - putting articles together in themes and offering my thoughts on the implications.
How do we listen to customers via social without being overly influenced by the voice of the few?
People freaking out about Motrin advertising and the brand’s response begs the question - does listening to chatter give too much [...]
Issues of Interest
The TV Channel Is Changing emarketer
Behind the Numbers: MySpace and Facebook emarketer
Multicultural Marketing Hot, Success Not emarketer
Digital Marketing News
Marketers to Up Spending in Cable, Online, Mobile in Next 6 Months Ad Age
Report: Web Still Growing Despite Recession media week
What the Semantic Web — or Web 3.0 — Can Do for Marketers Ad Age
P&G Digital [...]
“Reframing is the key” – this article explores how design thinking reframes problems in a light that allows for innovation.
schneiderism.com
Article excerpt: How Procter & Gamble is using design thinking to crack difficult business problems . “Design thinking” may seem like just another new buzzword in the lexicon of innovation, but Procter & Gamble (PG) [...]
I will continue to bang this drum: digital media is not about media, it’s about experiences.
photo from VentureBeat
Article excerpt: When it comes to retail spaces, marketers have perhaps the best opportunity to tie digital-marketing experiences to physical-marketing experiences. And marketers are experimenting with morphing circulars into mobile formats, implementing social media into in-store experiences and using [...]
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