Joe’s angle on marketing news you can use.
In some ways, the news that Facebook may control 5% of online advertising in 2012 from a recent paidcontent.org article should be looked upon as a blessing by those of us in the media business, particularly those of us who are digitally oriented. First, it gives us another significant place to reach customers, and [...]
I have been doing some reading lately on the changing media landscape, and some of the trends that are appearing. We have Facebook eating up more than its fair share of online time, Facebook delivering more banners ads than Yahoo, MySpace being sold for $35 million just a few years after it was purchased [...]
A few months ago, I posted on the power of ad choice - afterall, if we are going to force consumers to view ads in order to keep media costs down/free, we might as well let them decide what ads they want to see. Results from ad selection tests have been that users generally like [...]
I recently used Foursquare this weekend when I watched my beloved University of Washington Huskies trounce the Syracuse Orange 41-20. To show my love for the Purple and Gold during the game, I opened the Foursquare app, scanned my options for locations, selected Husky Stadium, and posted “Go Dawgs!!!” Mission accomplished.Sort of.
I did check into [...]
Imagine a day when you had more control over the ads that you see. I’m not talking about better ad targeting technologies that offer you more “relevant” ads based on your previous actions.
I’m talking about the ability to actually select the ads that you watch, and even offer feedback on ads you have seen which [...]
I can still recall all of the words to the Big Mac commercial song. And the Sesame Street theme. And, to the great annoyance of my children, any song written by the Beatles, the Stones, the Who, Led Zeppelin, Pearl Jam, Soundgarden, and, yes, even most Duran Duran.Think about it the next time you are [...]
I know, I know. There is more to social media than Facebook. I get it. But really, what is bigger than Facebook? What is more popular than Facebook?
I am growing tired of the commentary that “there is more to social than Facebook.” True. But that’s like saying there is more to search engines than Google. [...]
Coming on the heels of my last posting, I thought the NY Times article on targeted Facebook ads was strangely apropos. Central to the conversation around privacy is the question of what will companies do with my data? In this case, Facebook has found an effective way to turn people off of the promise of [...]
Who woulda thunk it? Facebook has just surpassed Yahoo! as the 2nd most visited site on the internet behind Google. It certainly validates that social media is huge, and that communication and information surely are the killer apps of the internet.
Link to picture
But what are the implications of this information? As marketers, we have to [...]
We know all about you, social media. You’re the new cool kid on the block. Everyone wants to hang out with you. Everyone wants to be your friend. You’re mysterious and intriguing. Not like plain old email over there.
Poor email. He used to be the cool kid at one time. People used to tie up [...]
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