Joe’s angle on marketing news you can use.
Creating a marketing campaign takes a lot of time. After all, there are strategies to bake, concepts to vet, plans to approve, ROI to calculate, spots to produce, legal to satisfy, and ads to traffic. And, if you work at a large company, there is a gauntlet of managers, directors, VPs, and C-level execs to [...]
Let me be the first to say that I believe video advertising, in whatever form it eventually takes, is going to be a huge deal. I am a firm believer that addressable video on our televisions and interactive video on our PCs and handheld devices are the coming wave, and that advertisers who can figure [...]
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