Joe’s angle on marketing news you can use.
In case anyone missed the memo, your brand is now a media company. I know that probably sounds sort of silly to a lot of people, but the internet and social media have changed forever the way companies have to think and act. And it’s not just me saying it. Two articles came out last [...]
I have honestly been pretty unimpressed with Google when they have ventured beyond search. I mean, it’s just a fact that they are the biggest when it comes to search and search advertising, but whenever they have ventured beyond that, into display, TV, etc., I’ve been pretty critical.
Mostly, I’ve been critical because up until now, [...]
I know, I know. There is more to social media than Facebook. I get it. But really, what is bigger than Facebook? What is more popular than Facebook?
I am growing tired of the commentary that “there is more to social than Facebook.” True. But that’s like saying there is more to search engines than Google. [...]
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