Mele’s Musings

Week of 12.22.08/Top Stories

DigitalInStore/WhyAppsFail/Search&Display/CyberMonday
In a media democracy, which advertising media is most influential?
People are consuming media from all sorts of places, and that is changing the way companies reach out to consumers.

thestorytellingshow
Mobile coupons, please
Perhaps the current bad economy will prove to be the mobile tipping point.

theequitykicker
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Social & Marketing - authenticity and attention grabbing
What are the highest ideals in [...]

Tags: ad standrards, authentic, authenticity, Bike Hero, Clicks & Bricks, connected screens, customer service, Facebook, Gen X, Gen Y, IAB standards, in-store marketing, instore mobile, internet everywhere, magazines, media democracy, media multitasking, millenials, Mobile, mobile advertising, mobile applications, mobile coupons, mobile marketing, mobile shopping, multi-channel, multimedia, multitasking, Net Gen, online advertising, online media, online retail, physical and digital, retail, showrooms, simultaneous usage, social, Social advertising, social applications, social influence marketing, social marketing, social networking, Staples, text advertising, text messaging, texting, TV, tv and online, viral marketing, viral videos, Web 2.0

Posted in Digital Commerce News, Digital Marketing News, Digital Trends, Issues of Interest, Retail and Product News | No Comments »

In a media democracy, which advertising media is most influential?

People are consuming media from all sorts of places, and that is changing the way companies reach out to consumers.

thestorytellingshow
Article links:
Deloitte survey shows we’re living in a “media democracy”
Musing:
I find it interesting, but not surprising, that Millenials and Gen X have a lot in common in the way of media consumption. Although the shift [...]

Tags: Gen X, Gen Y, magazines, media democracy, media multitasking, millenials, multi-channel, multimedia, multitasking, Net Gen, online advertising, online media, simultaneous usage, TV, tv and online

Posted in Digital Marketing News, Issues of Interest | No Comments »

Week of 12.08.08/Top Stories

GenerationsOnline/Cyber Monday?/MobileShopping/SocialAndAds
Generational differences in digital: Millenials, GenX, and Boomers
How and what they access is different, but all generations use digital to gather shopping information.

flickr
Do marketers have the wrong Cyber Monday? (And Black Friday is hot online, too, by the way)
Cyber Monday is a created phenomenon. But maybe it’s catching on?

Atlas
Mobile Shopping - changing the [...]

Tags: Amazon, Atlas, barcode scanning, Black Friday, boomers, comparison shopping, Cyber Monday, Facebook, Gen X, Gen Y, generations, iPhone apps, mcommerce, millenials, Mobile, mobile advertising, mobile marketing, MySpace, online ads, online advertising, online shopping, online video, QR codes, retail, Shopping, Social advertising, social influence, Social Media, social network, social networking, sports, Target, television, TV, what's next, widget

Posted in Digital Commerce News, Digital Marketing News, Digital Trends, Issues of Interest, Retail and Product News | No Comments »

Generational differences in digital: Millenials, GenX, and Boomers

How and what they access is different, but all generations use digital to gather shopping information.

flickr
Article links:
Millennials’ Tech Affects Work, Shopping
Generation X Marks a Sweet Spot
You’ve Come a Long Way, Boomers, and You’re Online Now!
Musing:
Sometimes what is most interesting is not so much what the differences are, but what is the same. No matter [...]

Tags: boomers, Gen X, Gen Y, generations, millenials, online shopping, Shopping

Posted in Digital Marketing News, Digital Trends, Issues of Interest | No Comments »

Other good articles this past week / 11.17.08

Issues of Interest
The Gen X Online Shopper
emarketer
Blogs and the Purchasing Decision
emarketer

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Digital Marketing News
Facebook Tries to Woo Marketers
WSJ

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Digital Commerce News
Retailers fare poorly in natural search results, Conductor study shows
internet retailer
Social media increasingly used by bargain hunters
biz report

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Digital News and Trends
If RSS Is Niche Media, Why Use It?
emarketer
Carriers’ future uncertain in “Wild West” of mobile web
network world

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Retail [...]

Tags: ad supported, blogs, cell phone carriers, digital music, Facebook, Gen X, instore mobile, mcommerce, mobile internet, mobile shopping, mobile web, natural search, Online shoppers, online shopping, RSS, search, Social Media, social shopping

Posted in Digital Commerce News, Digital Marketing News, Digital Trends, Issues of Interest, Retail and Product News | No Comments »

Where Is Generation X?

Gen X is now 25-44, reaching the core earning (and spending) age, and they are a very digital bunch!

Image: flickr.com
Article excerpt:   They may have grown up listening to Nirvana’s “Smells Like Teen Spirit,” but a lot of things have changed since then. The Internet came along, for one. Generation X has come of age. No [...]

Tags: consumers, Digital Trends, Gen X

Posted in Digital Trends, Issues of Interest | No Comments »

Gen Y Is Setting the Tech Agenda

Digital natives just think in digital.

Picture: blog.sitemost.com.au

Article excerpt:   With tech “embedded into everything Gen Yers do,” the twenty-somethings are leading the way. But companies are having a hard time keeping up . Companies are having trouble keeping up with Generation Y consumers who are now setting the technology agenda.  Generation Y consists of 18- to [...]

Tags: digital natives, Gen X, Gen Y

Posted in Digital Commerce News, Digital Marketing News, Digital Trends, General, Issues of Interest | No Comments »