Mele’s Musings

Week of 12.22.08/Top Stories

DigitalInStore/WhyAppsFail/Search&Display/CyberMonday
In a media democracy, which advertising media is most influential?
People are consuming media from all sorts of places, and that is changing the way companies reach out to consumers.

thestorytellingshow
Mobile coupons, please
Perhaps the current bad economy will prove to be the mobile tipping point.

theequitykicker
Â
Social & Marketing - authenticity and attention grabbing
What are the highest ideals in [...]

Tags: ad standrards, authentic, authenticity, Bike Hero, Clicks & Bricks, connected screens, customer service, Facebook, Gen X, Gen Y, IAB standards, in-store marketing, instore mobile, internet everywhere, magazines, media democracy, media multitasking, millenials, Mobile, mobile advertising, mobile applications, mobile coupons, mobile marketing, mobile shopping, multi-channel, multimedia, multitasking, Net Gen, online advertising, online media, online retail, physical and digital, retail, showrooms, simultaneous usage, social, Social advertising, social applications, social influence marketing, social marketing, social networking, Staples, text advertising, text messaging, texting, TV, tv and online, viral marketing, viral videos, Web 2.0

Posted in Digital Commerce News, Digital Marketing News, Digital Trends, Issues of Interest, Retail and Product News | No Comments »

In a media democracy, which advertising media is most influential?

People are consuming media from all sorts of places, and that is changing the way companies reach out to consumers.

thestorytellingshow
Article links:
Deloitte survey shows we’re living in a “media democracy”
Musing:
I find it interesting, but not surprising, that Millenials and Gen X have a lot in common in the way of media consumption. Although the shift [...]

Tags: Gen X, Gen Y, magazines, media democracy, media multitasking, millenials, multi-channel, multimedia, multitasking, Net Gen, online advertising, online media, simultaneous usage, TV, tv and online

Posted in Digital Marketing News, Issues of Interest | No Comments »

Week of 12.08.08/Top Stories

GenerationsOnline/Cyber Monday?/MobileShopping/SocialAndAds
Generational differences in digital: Millenials, GenX, and Boomers
How and what they access is different, but all generations use digital to gather shopping information.

flickr
Do marketers have the wrong Cyber Monday? (And Black Friday is hot online, too, by the way)
Cyber Monday is a created phenomenon. But maybe it’s catching on?

Atlas
Mobile Shopping - changing the [...]

Tags: Amazon, Atlas, barcode scanning, Black Friday, boomers, comparison shopping, Cyber Monday, Facebook, Gen X, Gen Y, generations, iPhone apps, mcommerce, millenials, Mobile, mobile advertising, mobile marketing, MySpace, online ads, online advertising, online shopping, online video, QR codes, retail, Shopping, Social advertising, social influence, Social Media, social network, social networking, sports, Target, television, TV, what's next, widget

Posted in Digital Commerce News, Digital Marketing News, Digital Trends, Issues of Interest, Retail and Product News | No Comments »

Generational differences in digital: Millenials, GenX, and Boomers

How and what they access is different, but all generations use digital to gather shopping information.

flickr
Article links:
Millennials’ Tech Affects Work, Shopping
Generation X Marks a Sweet Spot
You’ve Come a Long Way, Boomers, and You’re Online Now!
Musing:
Sometimes what is most interesting is not so much what the differences are, but what is the same. No matter [...]

Tags: boomers, Gen X, Gen Y, generations, millenials, online shopping, Shopping

Posted in Digital Marketing News, Digital Trends, Issues of Interest | No Comments »

Week of 12.01.08/Top Stories

SocialOverinfluence/OnlineBargains/GoogleTV/18-24YearOlds
Trying something new this week - putting articles together in themes and offering my thoughts on the implications.
How do we listen to customers via social without being overly influenced by the voice of the few?
People freaking out about Motrin advertising and the brand’s response begs the question - does listening to chatter give too much [...]

Tags: Amazon, bargain, bargain hunters, beauty.com, Blockbuster, blogging, blogs, brand loyalty, brand resistant, cable, college students, connected class, crime, crowdsourcing, cybercrime, Dell, ecommerce, emerging media, experiences, Facebook, free shipping, Gen Y, Google, holiday, Lively, media spending, millenials, mobile advertising, mobile marketing, mommy bloggers, moms, Motrin, multicultural marketing, MySpace, negative buzz, Net Gen, Netflix, offline sales, online advertising, online buzz, online retailers, online shopping, online video, P&G, promotions, retail, scams, semantic web, social, social applications, social influence, social network, TV advertising, tv and online, Twitter, value, video ads, video marketing, virtual world, web 3.0, wisdom of crowds, word of mouth, Yahoo, Yang, young consumers, youth, YouTube

Posted in Digital Commerce News, Digital Marketing News, Digital Trends, Issues of Interest, Retail and Product News | No Comments »

That complicated young consumer

Ok, we know they are online a lot, but so what? How do we use that information to reach out to young people and do it more effectively?

flickr
Article links:
Kids and Teens Are Always On
College Student and Teen Web Tastes
Are Young Adults Really Brand-Resistant?
Teenagers’ Internet Socializing Not a Bad Thing
Emerging Media Increasingly Inform Shoppers’ [...]

Tags: brand loyalty, brand resistant, college students, connected class, emerging media, Gen Y, millenials, mobile advertising, mobile marketing, Net Gen, Social Media, social network, social shopping, young consumers, youth

Posted in Digital Commerce News, Digital Marketing News, Digital Trends, Issues of Interest | No Comments »

Week of 9.29.08 / Top 5

Authenticity/BoomerGiving/GenYShopping/ProductionCosts/Multitasking
Jimmy Wales: Make Your Brands Authentic
Customers don’t want to be pushed around; they don’t want you to control them.  

Wikimedia
Â
Baby Boomers want to give something back
The key is making that giving easy.

babyboomeradvisorclub
Â
Gen Y Threatens To Rewrite All The Retail RulesÂ
When digital natives begin to really make some money, the old ways of retailing will have [...]

Tags: authenticity, boomers, Gen Y, Giving, Jimmy Wales, multitasking, Production Costs, Shopping, social

Posted in Digital Marketing News, Digital Trends, Issues of Interest, Retail and Product News | No Comments »

Gen Y Threatens To Rewrite All The Retail Rules

When digital natives begin to really make some money, the old ways of retailing will have to change.

real traffic mag
Article excerpt: Gen Y, a loose term for younger shoppers ranging in age from about 14 through 28, is a demographic that most retailers are unprepared for. That’s partially because this is the first [...]

Tags: digital natives, Gen Y, multitasking, retail, social shopping

Posted in Digital Commerce News, Retail and Product News | No Comments »

Social, mobile lead engagement for generation Y: Shop.org keynote

Is the corporate landing page dead for the new generation?  How do we effectively reach the younger audience who is connected, but not necessarily coming to our sites?

blog.une.edu.au
Article excerpt:   In today’s Shop.org Annual Summit keynote, Grown Up Digital: How the Next Generation is Changing Retail and Marketing, Don Tapscott, author of Wikinomics, discussed the role [...]

Tags: communities, Gen Y, Mobile, social, WOM

Posted in General | No Comments »

Gen Y Is Setting the Tech Agenda

Digital natives just think in digital.

Picture: blog.sitemost.com.au

Article excerpt:   With tech “embedded into everything Gen Yers do,” the twenty-somethings are leading the way. But companies are having a hard time keeping up . Companies are having trouble keeping up with Generation Y consumers who are now setting the technology agenda.  Generation Y consists of 18- to [...]

Tags: digital natives, Gen X, Gen Y

Posted in Digital Commerce News, Digital Marketing News, Digital Trends, General, Issues of Interest | No Comments »