Joe’s angle on marketing news you can use.
A few months ago, I posted on the power of ad choice - afterall, if we are going to force consumers to view ads in order to keep media costs down/free, we might as well let them decide what ads they want to see. Results from ad selection tests have been that users generally like [...]
I have been in several meetings and conversations over the years with seasoned media and advertising veterans (usually those more focused on traditional media than digital) who have a strange attitude toward local advertising. For some reason, local advertising is considered to be the domain of offline advertising – radio stations, newspaper sites, etc. Digital, [...]
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