Joe’s angle on marketing news you can use.
A little less than a year ago, Google made a $6 billion offer to buy Groupon which, obviously, Groupon shrugged off. Looks like that was a big mistake. Now, analysts are concerned about whether or not Groupon will even make it.
Look, as someone who was on the receiving end of a $6 billion [...]
I have been doing some reading lately on the changing media landscape, and some of the trends that are appearing. We have Facebook eating up more than its fair share of online time, Facebook delivering more banners ads than Yahoo, MySpace being sold for $35 million just a few years after it was purchased [...]
One of the biggest challenges facing some of the most popular sites spurred by the growth of social is in making money. And I mean real money commensurate with their audience. Sites like Facebook, YouTube, and Twitter are all experimenting with ways to monetize their audiences better and justify their huge valuations.
Facebook recently [...]
A slate of recent articles came out recently on the newly proposed New York Times paywall (here, here, and here). A few have been alarming, such as the fact that the paywall has already been breached using only 4 lines of code. The issue at hand here, however, is not the venerable New York Times itself, but [...]
I have honestly been pretty unimpressed with Google when they have ventured beyond search. I mean, it’s just a fact that they are the biggest when it comes to search and search advertising, but whenever they have ventured beyond that, into display, TV, etc., I’ve been pretty critical.
Mostly, I’ve been critical because up until now, [...]
Well, Carol Bartz got one thing right when she told a crowd recently that their biggest competition was TV. But that hardly seems like a revelation. There has never been a question, as far as I can tell, that the big competition for ad dollars was TV.But I have to disagree with the reason why [...]
Let me be the first to say that I believe video advertising, in whatever form it eventually takes, is going to be a huge deal. I am a firm believer that addressable video on our televisions and interactive video on our PCs and handheld devices are the coming wave, and that advertisers who can figure [...]
I know, I know. There is more to social media than Facebook. I get it. But really, what is bigger than Facebook? What is more popular than Facebook?
I am growing tired of the commentary that “there is more to social than Facebook.” True. But that’s like saying there is more to search engines than Google. [...]
Forget the Kindle. The Kindle was dead as of 9 AM April 3rd, and had been on life support for the previous six months anyway as people put off buying a Kindle until the iPad came out. The iPad, however, is not the Kindle-killer. At least not anymore.
The iPad is the Google killer.
Now I see [...]
For the 7th year in a row, “next year” will be the year that online video explodes. Incidentally, for the 5th year in a row, “next year” will also be the year that mobile advertising explodes.
Ok, so we’ve heard it time and time again that online video is the next great frontier for digital [...]
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