Mele’s Musings

Other good articles this past week

Issues of Interest
Have Students Graduated from E-Mail?
Report: Over-the-top driving viewership
Study: Mothers Know Best for Online Shopping
All I Want for Tweetmas
Â
Digital Marketing News
eMarketer’s Predictions for 2009
Online-Video Ads Show Slower Growth .Article
Online Marketers Wooing Minorities More
Comparison Site Visits Down 15 Percent From Last Season
Burger King’s Whopper of a Virginal Search Slip-up
Â
Digital Commerce News
ComScore Sees No Overall [...]

Tags: Burger King, Christmas, college students, comparison shopping, comparison shopping sites, data, ecommerce, email, free shipping, Google, holiday, minorities, mommy bloggers, moms, multicultural marketing, net neutrality, online sales, online shopping, search, texting, TV, Twitter, video ads, Women, Yahoo

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Other good articles this past week / 12.08.08

Issues of Interest
Adults Love Video Games
Top 10 Viral Videos
Shopping catches on with men
Digital Marketing News
US Social Network Ad Spending Growth Lowered
Social Networks and 40-Something Women
Study: Consumers Distrust Corporate Blogs
Network Efficiency Is Double-Edged Sword for Some Publishers
Digital Commerce News
Holiday e-commerce season sales up for early December
10 Wish List Websites For The Holiday Shopping Season
Digital News and [...]

Tags: 40-something women, ad networks, blogs, boomers, corporate blogs, ecommerce, holiday, Men, Mobile, publishers, Shopping, social influence marketing, social marketing, social networking, video games, viral marketing, viral videos, wish lists, Women

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Cyber Monday is real, I guess

Last week I posted an article on Cyber Monday. More data is coming out to back up it’s growing importance.

techcrunch
Article excerpt and link:
E-Commerce Sales Since Cyber Monday Up 9% from LY
For the five days beginning with December 1 (Cyber Monday), the kick-off to the heaviest part of the online shopping season, sales totaled $3.74 [...]

Tags: Black Friday, Cyber Monday, ecommerce, holiday, online shopping, Shopping

Posted in Digital Commerce News | No Comments »

Week of 12.01.08/Top Stories

SocialOverinfluence/OnlineBargains/GoogleTV/18-24YearOlds
Trying something new this week - putting articles together in themes and offering my thoughts on the implications.
How do we listen to customers via social without being overly influenced by the voice of the few?
People freaking out about Motrin advertising and the brand’s response begs the question - does listening to chatter give too much [...]

Tags: Amazon, bargain, bargain hunters, beauty.com, Blockbuster, blogging, blogs, brand loyalty, brand resistant, cable, college students, connected class, crime, crowdsourcing, cybercrime, Dell, ecommerce, emerging media, experiences, Facebook, free shipping, Gen Y, Google, holiday, Lively, media spending, millenials, mobile advertising, mobile marketing, mommy bloggers, moms, Motrin, multicultural marketing, MySpace, negative buzz, Net Gen, Netflix, offline sales, online advertising, online buzz, online retailers, online shopping, online video, P&G, promotions, retail, scams, semantic web, social, social applications, social influence, social network, TV advertising, tv and online, Twitter, value, video ads, video marketing, virtual world, web 3.0, wisdom of crowds, word of mouth, Yahoo, Yang, young consumers, youth, YouTube

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Other good articles the past two weeks / 11.24.08

Issues of Interest
The TV Channel Is Changing emarketer
Behind the Numbers: MySpace and Facebook emarketer
Multicultural Marketing Hot, Success Not emarketer
Â
Digital Marketing News
Marketers to Up Spending in Cable, Online, Mobile in Next 6 Months Ad Age
Report: Web Still Growing Despite Recession media week
What the Semantic Web — or Web 3.0 — Can Do for Marketers Ad Age
P&G Digital [...]

Tags: Blockbuster, cable, crime, cybercrime, ecommerce, experiences, Facebook, Google, holiday, Lively, media spending, multicultural marketing, MySpace, Netflix, online advertising, P&G, promotions, scams, semantic web, tv and online, TV watching, virtual world, web 3.0, Yahoo, Yang

Posted in Digital Commerce News, Digital Marketing News, Digital Trends, Issues of Interest, Retail and Product News | No Comments »

Week of 11.17.08/Top Stories

BrandTrust/YouthAndBrands/OnlineShopping/OnlineBargainHunting
Trust as a Tangible Brand Attribute
Brands are built on authentic shared values.

newser
Survey: Youth Are Willing Companions to Online Advertisers
Youth love brands, but is that the same as loving the advertising?

flickr
Online Buyers Use Many Channels
The answer? Give consumers lots of options.

cartoonstock
2008 eHoliday Study - Pre-Holiday Results Released
Survey says what we all know [...]

Tags: authenticity, bargain hunters, brand, brand-builders, holiday, multi-channel, Online shoppers, online shopping, trust, values, youth

Posted in Digital Commerce News, Digital Marketing News, Digital Trends, Issues of Interest, Retail and Product News | No Comments »

2008 eHoliday Study — Pre-Holiday Results Released

Survey says what we all know - consumers are looking for bargains this year

flickr
Article excerpt: There has been much discussion of late about some rather stark monthly results and the implications for retail sales this holiday season. Last week we released to Shop.org Members the pre-holiday results of our annual Shop.org eHoliday Study (conducted [...]

Tags: bargain hunters, convenience, free shipping, holiday, online customer experience, Online shoppers, online shopping, value

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