Mele’s Musings » IAB standards

Week of 12.22.08/Top Stories

December 23rd, 2008

DigitalInStore/WhyAppsFail/Search&Display/CyberMonday
In a media democracy, which advertising media is most influential?
People are consuming media from all sorts of places, and that is changing the way companies reach out to consumers.

thestorytellingshow
Mobile coupons, please
Perhaps the current bad economy will prove to be the mobile tipping point.

theequitykicker
 
Social & Marketing - authenticity and attention grabbing
What are the highest ideals in [...]

Mobile coupons, please

December 23rd, 2008

Perhaps the current bad economy will prove to be the mobile tipping point.

theequitykicker
Article links:
Cents-Off Coupons and Other Special Deals, via Your Cellphone
Prime Time for Mobile Coupons
Why Won’t Mobile Marketing Learn From Online’s Lessons?
Musing:
Mobile programs in which users can get coupons sent to them based on their location, or based on signing up for a specific [...]

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