Joe’s angle on marketing news you can use.
“If agencies get out of the control game and get into the only thing that matters is building the brand - - if you have the humility and courage to do that, you have the ability to be more successful.”
So stated Lucas Watson of P&G last week at the Ad Age Digital Conference.
It’s an important [...]
In all of the hoopla over social changing the way that brands communicate with customers, we have to remember that the basic things that consumers want from brands has not changed.
A few studies highlighted by eMarketer last week can help us keep grounded in what we should be focused on as we evolve our marketing [...]
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