Mele’s Musings

Lessons from the Outlook Report

I had the good fortune this year to participate in the creation of the Razorfish Outlook Report, and it was a very enlightening experience. In fact, I was asked to take on the article that probably gets the most scrutiny from the outside, and can raise the most controversial of topics. And this year was [...]

Tags: advertising, business, compensation, content, data, Digital Outlook Report, fees, insights, media, Razorfish, Razorfish Outlook Report, ROI, social

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We Need to Collect Answers, Not Data

I have posted several times on the power that data brings to digital advertising. It is truly one of the boons and banes of digital – that it is so highly measurable.

And we are drowning in data. The truth is that we are simply collecting more and more all the time – buzz measurement, [...]

Tags: AdWeek, analytics, answers, BCG, customer data, data, insights, measurement, metrics, questions, real-time data

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