Joe’s angle on marketing news you can use.
I just read an article recently about the mobile initiatives craft retailer Michaels has undertaken. While nothing they have done is really earth-shattering from an innovation standpoint, I have to say I like quite a bit the customer-centric approach they appear to have taken and their focus on enhancing the store experience.
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Focusing on [...]
For many years, marketers have struggled with what to do with mobile. Â Because mobile phones are so pervasive, so personal, and always with us, they seem like the holy grail of marketing. Â But why has it taken mobile so long to take off?
The latest research from Universal McCann and AOL helps, I think, make it [...]
DigitalInStore/WhyAppsFail/Search&Display/CyberMonday
In a media democracy, which advertising media is most influential?
People are consuming media from all sorts of places, and that is changing the way companies reach out to consumers.
thestorytellingshow
Mobile coupons, please
Perhaps the current bad economy will prove to be the mobile tipping point.
theequitykicker
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Social & Marketing - authenticity and attention grabbing
What are the highest ideals in [...]
Staples is joining the party, too. Digital signs, the availability of internet and wireless in stores, is forcing retailers to adapt.
daylife
Article link:
Staples to Revamp In-Store Marketing
Musing:
Please refer to my previous posting on this subject: Physical stores are changing because of digital interventions
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DigitalInStore/WhyAppsFail/Search&Display/CyberMonday
Physical store are changing because of digital interventions
Mobile applications, connected screens are all changing the physical retail business. More and more, stores are becoming showrooms. How does this change the way we market and sell?
business week
Â
Why most marketing-driven widgets and apps are doomed to fail - they are not ads!
It’s all about utility. [...]
Mobile applications, connected screens are all changing the physical retail business. More and more, stores are becoming showrooms. How does this change the way we market and sell?
business week
Article links:
Please Hold, My Cellphone Is Buying a Gift
Online Retail’s Killer Mobile App Hasn’t Offed Anybody Yet
CompUSA’s bold retail experiment
Amazon: Armed to Beat the Recession
Macy’s [...]
Issues of Interest
The Gen X Online Shopper
emarketer
Blogs and the Purchasing Decision
emarketer
Â
Digital Marketing News
Facebook Tries to Woo Marketers
WSJ
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Digital Commerce News
Retailers fare poorly in natural search results, Conductor study shows
internet retailer
Social media increasingly used by bargain hunters
biz report
Â
Digital News and Trends
If RSS Is Niche Media, Why Use It?
emarketer
Carriers’ future uncertain in “Wild West” of mobile web
network world
Â
Retail [...]
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