Mele’s Musings » interactive video

Will Content and Commercials Merge?

March 23rd, 2010

AdAge recently ran an article which highlighted the “intrusion” of a commercial message into the 30 Rock program.  The article notes that we might be reaching a time when the line between ad and show will blur significantly.

link to video
There are a few interesting things about the article.  One is that the article delineated between ads [...]

Attention Marketers: The iPad Changes Everything

February 1st, 2010

Look, last week when the iPad came out, I was initially unimpressed.  It looked like a big iPod touch and was relatively blah.  After reflecting on it for a few days, I believe this device could change forever (or, at least for the next several years) what we expect digital experiences to be and how [...]

Making Online Video Pop Requires Non-TV Thinkers

December 6th, 2009

For the 7th year in a row, “next year” will be the year that online video explodes. Incidentally, for the 5th year in a row, “next year” will also be the year that mobile advertising explodes.

Ok, so we’ve heard it time and time again that online video is the next great frontier for digital [...]

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