Joe’s angle on marketing news you can use.
About a year ago, I sat across the table from a top executive of a major company, and he said, very plainly, that he believed all online advertising should drive to an online purchase. That was, in his view, the purpose of digital advertising, and anything else was a waste.
I wriggled in my chair, [...]
AdAge recently ran an article which highlighted the “intrusion” of a commercial message into the 30 Rock program. The article notes that we might be reaching a time when the line between ad and show will blur significantly.
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There are a few interesting things about the article. One is that the article delineated between ads [...]
Look, last week when the iPad came out, I was initially unimpressed. It looked like a big iPod touch and was relatively blah. After reflecting on it for a few days, I believe this device could change forever (or, at least for the next several years) what we expect digital experiences to be and how [...]
The one thing I know about TV is that the less I have to use the remote control, the more I like it. The sooner I can put the remote down and leave it - because I am watching a truly enjoyable program - the better.
When do we normally turn to grab the remote? When [...]
What does it mean for the future of TV when men choose surfing the web over sex?
blog.joelx
Article excerpt: Nearly 70% of men ages 18 to 34 would rather rather give up TV than the Internet, according to new research commissioned by Web content provider Break Media. And 26% would rather surf the Web than have [...]
Is the answer interaction or data?
Picture: images.ientrymall.com
Article excerpt: In its mission to make the world more connected, Facebook is helping its users connect more with its advertisers. The social networking site has begun testing a handful of new ad formats allowing users to interact with their Facebook friends within the ads themselves. The offerings are [...]
Key idea: “A marketer’s challenge and job is to enter [the] conversation. And when you do join in, you had better be prepared to add value.”
Article excerpt: IAB’s Randall Rothenberg on the Shift From Portals to Platforms — and Why This Is Good News for Marketers and Consumers The revolution is not being televised. That’s [...]
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