Mele’s Musings

Will Real-Time Bidded Inventory Change Media Planning and Buying Forever?

It’s hard not to see the tidal wave coming. Ad networks, data re-sellers, and remnant inventory aggregators have long been a major part of the online ad market, but it seems recently they are getting much more press, attention, and ad dollars. As more and more media moves to digital, avoiding the tidal wave will [...]

Tags: ad exchanges, ad networks, AOD, bid model, content, context, inventory, Navic, real-time data, remnant inventory, user data

Posted in Digital Marketing News | 1 Comment »