Mele’s Musings

Maybe We Should Stop Making Crummy Ads

March 6th, 2012

Evidently, according to AdWeek, the IAB’s recent Annual Leadership Meeting was full of hand-wringing and commiserating. Why aren’t we getting more ad dollars, they lamented? Why is TV still kicking our butts?
Some posited that it’s because banner ads don’t build brands. Others said “digital scarcity” should be created because, doggone it, there [...]

Tags: ad selection, advertising, AdWeek, Asq, display ads, experiences, IAB, inventory, online ads, online advertising, platform, scarcity, Social advertising, user control

Posted in Digital Marketing News | 2 Comments »

Will Real-Time Bidded Inventory Change Media Planning and Buying Forever?

August 3rd, 2010

It’s hard not to see the tidal wave coming. Ad networks, data re-sellers, and remnant inventory aggregators have long been a major part of the online ad market, but it seems recently they are getting much more press, attention, and ad dollars. As more and more media moves to digital, avoiding the tidal wave will [...]

Tags: ad exchanges, ad networks, AOD, bid model, content, context, inventory, Navic, real-time data, remnant inventory, user data

Posted in Digital Marketing News | 1 Comment »

Maybe We Should Stop Making Crummy Ads

Will Real-Time Bidded Inventory Change Media Planning and Buying Forever?

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