Mele’s Musings » iPad

iAd: The Mobile tipping Point We’ve Been Waiting For

April 13th, 2010

Like evolution, changes come in big pushes, not gradual changes. That’s what it feels like to me over the past few weeks in regards to mobile advertising.
When big changes like this come, things start to feel like they are moving very quickly, and many people’s reactions are to dismiss the changes. Think Twitter and email. [...]

iPad is the Google Killer

April 6th, 2010

Forget the Kindle.  The Kindle was dead as of 9 AM April 3rd, and had been on life support for the previous six months anyway as people put off buying a Kindle until the iPad came out.  The iPad, however, is not the Kindle-killer.  At least not anymore.Â
The iPad is the Google killer.
Now I see [...]

Attention Marketers: The iPad Changes Everything

February 1st, 2010

Look, last week when the iPad came out, I was initially unimpressed.  It looked like a big iPod touch and was relatively blah.  After reflecting on it for a few days, I believe this device could change forever (or, at least for the next several years) what we expect digital experiences to be and how [...]

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