Mele’s Musings » iPhone

iAd: The Mobile tipping Point We’ve Been Waiting For

April 13th, 2010

Like evolution, changes come in big pushes, not gradual changes. That’s what it feels like to me over the past few weeks in regards to mobile advertising.
When big changes like this come, things start to feel like they are moving very quickly, and many people’s reactions are to dismiss the changes. Think Twitter and email. [...]

iPad is the Google Killer

April 6th, 2010

Forget the Kindle.  The Kindle was dead as of 9 AM April 3rd, and had been on life support for the previous six months anyway as people put off buying a Kindle until the iPad came out.  The iPad, however, is not the Kindle-killer.  At least not anymore. 
The iPad is the Google killer.
Now I see [...]

Attention Marketers: The iPad Changes Everything

February 1st, 2010

Look, last week when the iPad came out, I was initially unimpressed.  It looked like a big iPod touch and was relatively blah.  After reflecting on it for a few days, I believe this device could change forever (or, at least for the next several years) what we expect digital experiences to be and how [...]

Making Mobile Work

July 11th, 2009

For many years, marketers have struggled with what to do with mobile.  Because mobile phones are so pervasive, so personal, and always with us, they seem like the holy grail of marketing.  But why has it taken mobile so long to take off?
The latest research from Universal McCann and AOL helps, I think, make it [...]

Facebook redesign to give users more control

July 29th, 2008

Smart move by Facebook .  BACN will be the social network killer if they are not careful.

Picture: Cybernetnews.com

Article excerpt:  Facebook Inc. is making sweeping changes to the world’s largest social networking site, aiming to give users more control and to curb new forms of spam, company officials said late on Sunday. Facebook’s redesign aims to [...]

Apple iPhone 3G: 30-Minute Marketing

July 15th, 2008

I’ve seen it (and I have the phone, so nyah-nyah) and the acting is bad, but it does make you want one.  Doesn’t it?!?

Picture: comictan.com
Article excerpt:   One of the most talked-about aspects of the Apple iPhone 3G is an approximately half-hour instructional video on Apple.com that lovingly details each new feature and function. But if [...]

Survey finds iPhone owners go online more often via their phones

March 24th, 2008

Are WAP pages dead? Is the iPhone the real model for the future of mobile surfing? I think I would say yes.
photo by Sagolla
Article excerpt: Are iPhones more web-friendly than other web-enabled cell phones, or are iPhone users simply more web-savvy? Either way, surveys by rating and review site Viewpoints.com found big differences in the [...]

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