Joe’s angle on marketing news you can use.
Where 2008 was the year of social media and politics, 2010 is the year of TV ads and politics.
According to a recent MediaWeek article, online advertising is expected to account for about 1% of total political advertising spent this election cycle. In case you are confused, 1% is a really small amount.
And here I thought TV [...]
I have been in several meetings and conversations over the years with seasoned media and advertising veterans (usually those more focused on traditional media than digital) who have a strange attitude toward local advertising. For some reason, local advertising is considered to be the domain of offline advertising – radio stations, newspaper sites, etc. Digital, [...]
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