Mele’s Musings » local

Using Digital for Local Advertising – The Lost Opportunity

June 27th, 2009

I have been in several meetings and conversations over the years with seasoned media and advertising veterans (usually those more focused on traditional media than digital) who have a strange attitude toward local advertising. For some reason, local advertising is considered to be the domain of offline advertising – radio stations, newspaper sites, etc. Digital, [...]

Other good articles this past week

October 13th, 2008

Issues of Interest
Facebook, MySpace reign supreme in mobile market
news.cnet.com
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Study: Online Viewers More Engaged
tvweek
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imeem, Good to Bring Sports to ‘Wild Frontier’
mediaweek
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Consumers Await on Social Networks
emarketer
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Digital Marketing News
What’s the Right Amount of Online Advertising?
emarketer
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Marketing Spending Priorities Shift
emarketer
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Big Spenders Put Local Online in the Mix
emarketer
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Digital Commerce News
5 Tips for Getting E-Shoppers to Click on ‘Buy’
ecommerce times
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Online Customer Service: [...]

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