Joe’s angle on marketing news you can use.
I have honestly been pretty unimpressed with Google when they have ventured beyond search. I mean, it’s just a fact that they are the biggest when it comes to search and search advertising, but whenever they have ventured beyond that, into display, TV, etc., I’ve been pretty critical.
Mostly, I’ve been critical because up until now, [...]
Faith Popcorn is full of it.
This blog is supposed to be mostly about media and media consumption. So, on its surface, it seems a bit off topic to be taking exception to people like Faith Popcorn and her opinions about consumer purchase habits. But I think there is a connection to be made between opinions [...]
I’ll never forget one of the first conversations I had with a publisher in my early days as an Account Manager. We called one of the publishers - and to this day I can’t remember who it was - to tell them that we were going to optimize out of their site due to poor [...]
I have posted several times on the power that data brings to digital advertising. It is truly one of the boons and banes of digital – that it is so highly measurable.
And we are drowning in data. The truth is that we are simply collecting more and more all the time – buzz measurement, [...]
A recent IAB and Bain study announced last week offers publishers a view into why the digital medium is still struggling to be widely considered a branding medium rather than a direct response medium. It is an excellent study, and outlines a few key areas where media companies need to improve.
Rather than trying to recap [...]
The promise of digital advertising lies in the fact that we can understand more fully what happens to dollars spent in digital advertising than we can on any other medium through the data we collect.
The problem with digital advertising lies in the fact that we can understand more fully what happens to dollars spent [...]
Why do people hang onto old habits despite the fact that plenty of evidence exists to the contrary? For instance, we all know that smoking causes cancer and wearing seatbelts saves lives, but people continue to smoke and drive without seatbelts. And we know that regardless of the carb, fat, or protein count, what makes [...]
Are advertisers still measuring success by click-through rate? Apparently so. The fact that there is ANOTHER report out that there is a measure beyond click-throughs solidifies it. OPA, comScore Teamed to Tout Banner Ad Value
And I thought we put that to bed in 2001. Seriously. But I guess we shouldn’t be surprised when the New [...]
Here it is again - something we have been saying for years: if you are measuring the success of your campaigns based on the last ad clicked, it’s time to re-evaluate your ROI calculations.
Link: click here
Article excerpt: The great paradox of the web is that it’s an interactive medium and everything can be measured. And that’s [...]
Why are some media researchers throwing cold water on this important new tracking tool?
flickr
Article excerpt: Following months of research, development and testing, Nielsen Co. Wednesday officially launched its so-called TV/Internet Convergence panel as a commercialized media research service. The panel is the first to measure the simultaneous use of television and online content within the [...]
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